In this paper we investigate the logical consequences of the common understanding of amateurism in the context of big-time US college athletics, and in so doing, illustrate a method based on linguistic analysis and logic. The initial thrust of the paper centres on the term ?amateur? as presupposed by the late Professor Brand in his attempt to justify the ?business? of NCAA-sponsored Division I sports by decoupling the ?participants from the enterprise?. Next, we examine a more rigorous definition of the (...) term ?amateur? in order to show more clearly the difficulties posed by the current situation in college athletics. Additionally, our use of linguistic analysis exposes a flaw in the NCAA's recent move to amend by-law 12.02 in an attempt to avoid the charge of exploitation. Lastly, we put forth a new proposal for better dealing with the central issues swirling around the NCAA as it strives to formulate sound policy at this ?tectonic? juncture of players, fans, college programmes and academic integrity. (shrink)

INTRODUCTION Phenomenology and analytic philosophy have skirmished often, but seldom in ways conducive to dialectical progress. ...